Volvo CE – The Edge

Discover this teaser produced for the launch of a brand-new construction machine

We worked with Volvo Construction Equipment on the artistic direction and production of the launch film for their new machine.

The guiding principle was simple: The Edge and product USPs

Together with the creative team, we defined a concept around the notion of going beyond limits, over the edge, just like their new machine.

Our missions:

• Concept creation
• Casting management
• Organization and management of shoots between France and Sweden, always with the help of our local partners
• VFX supervision in post-production
• Delivery of a teaser and product film