Michelin – Powershift
Product film - Michelin - New Powershift tires
This product film presents the new Michelin Powershift tires, highlighting their versatility. We came up with a “trendy” concept to fit the targeted audience.
The filming highlighted the full range of tire performance: wet/dry roads, city traffic, or mountain roads. The aim was to reveal their adaptation to all situations through a dynamic film.
Our missions:
- Development of the concept and script
- Organization and management of the shoot in Nice
- Casting: locations and actors
- VFX supervision in post-production
