Michelin – Playful immersion through storyliving
Communication event – Clermont-Ferrand, France
Participants, grouped into randomly formed teams, took up the challenge of creating fictional companies competing with their own. Through interactive missions revealed on their iPads, they experimented with the concept of storyliving: going beyond storytelling by fully experiencing a narrative. This innovative approach puts teams at the heart of the event, combining creativity, collaboration, and strategic thinking.
