Reveal, attract, and engage the sales network around a totally redesigned product range
Legrand Product Launch – Brussels, Belgium
350 participants were present, eager to discover the new looks and functions of the cult Céliane range.
In keeping with the TV campaign, from the Shadow to the Light, we brought in 4 graffiti artists and a dancer for a creative and emotionally-charged reveal. We also designed 4 interactive workshops corresponding to the 4 key facets of this redesigned range, to share and train audiences in the essential selling points.
Our missions:
- Venue search
- Logistics (reception and guest management)
- Visual identity and variations
- Design of the reveal
- Scenography
- Design of interactive workshops
- Design of a team-building program adapted to the theme, and two fun and festive evening events
- Management of online registration and on-site event application
